Primer Red Chalk Paint® on a Basement Door

Ooh- check out this beautiful transformation by Anne Semel of Rochester, NY!

Anne and her hubby are super resourceful and talented when it comes to home DIY projects.  They have pretty much gutted and renovated a huge amount of their home.

This plain wood door is in Anne’s basement which they are in the process of refinishing.


Anne chose to use Primer Red Chalk Paint® by Annie Sloan to bring it into the 21st century.   Primer Red is a brownish, barn red. Since red earth pigments were plentiful and relatively easy to come by centuries ago, and only people with significant wealth had the funds to paint their interior or exteriors- left over paint was always saved and dumped into a community bucket- that the painter would use to “prime” for his next job. After mixing many left over colors from various paint jobs- all with a similar earthy color to them – you would get a similar color to this. So, this color is often associated with the color for priming furniture and as the base coat for gilding.

Anne painted her door with a couple coats of Primer Red, and then Anne applied a coat of Annie Sloan’s Clear Wax.   and then applied a coat of Dark Wax.



First- if you have a local stockist- go visit them and build a relationship with them.  Go to them with your questions and project issues.  BUT- if you do not have a local stockist- we invite you to try our customer service!

As for buying any of the products we mentioned earlier in this post- I hope that you select The Purple Painted Lady® to be your one stop resource!  We have two locations in western NY.  Check out our Information tab and come and meet us!  Otherwise- if you are not located near me- the following information may apply to you.  This information is directed to those who do NOT have a local stockist.  Because if you do – go and meet them, shop from them and build a relationship with them.  The guidance, information and knowledge they share with you – will be invaluable.  But, if you are in a location where there is no one selling paint products- and you must buy on-line- consider us.  With that said, visit to find a stockist near you.
We are here to help you, our customers!  We want you to be successful!  
*  We sell Chalk Paint® for $34.95
*  If you order before 3 pm EASTERN TIME any day Monday thru Friday – we will ship out your package that SAME day.
*  We ship orders out every since week day all over the US.
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*  We have awesome follow up customer service, too!
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